Sellerly helps Sissy-boy grow on bol.com with more reviews, a higher organic ranking, and increased profits.
Category
Clothing & Living
Years Active
6 years
Location
Netherlands
Sissy-Boy, founded in 1982, is a Dutch chain of clothing and accessories with more than 45 stores in the Netherlands, Belgium, and Luxembourg. In addition to their physical stores and online shop, Sissy-boy is also active on marketplaces, including bol.com.
Pieter, Marketplace Specialist for, among others, Sissy-boy, explains: “We are active on various marketplaces. For bol.com, we use Sellerly to get ahead of the competition. Sellerly contributes to achieving a higher organic ranking through optimized content and collecting reviews. As a result, the number of new organic customers on bol.com has grown significantly.”
"Sellerly contributes to a higher organic ranking through optimized content and collecting reviews."
Sissy-Boy combines a range of home accessories with an extensive clothing collection. Especially in clothing, there's often substantial profit to be gained by cleverly utilizing bol's commission model: "The profit calculator provides immediate insight into my margins, which helps in making better decisions. When it comes to clothing, it's tricky to quickly calculate the exact commission you pay to bol. With Sellerly's profit calculator, I can clearly see if my prices are set correctly. Sometimes, we make significantly more profit if we lower the price by a few euros," says Pieter.
“With Sellerly's profit calculator, I can clearly see if my pricing is right. Sometimes, we make significantly more profit by lowering the price by just a few euros.”
Sissy-boy utilizes all features: “Currently, we are using all the functions that Sellerly offers. We optimize content through the content assistant and are seeing great results. We also automatically collect reviews and save a lot of time by automatically uploading invoices.”
