5 Tips for Gaining More 5-Star Reviews on Bol.com

Use an Automated Review Tool like Sellerly

Bol.com rarely asks for product reviews. Unfortunately, as a partner, this means you receive new reviews less quickly than you might on your own website. With Sellerly, you can automatically send follow-up emails after your product has been delivered and request a review. Requesting a review isn't simple and comes with various rules. With Sellerly, you comply with Bol.com’s requirements, enabling you to gather more reviews than your competition.

Ensure Excellent Customer Service and Quick Response

Customers on Bol.com especially expect a quick response to their inquiries. They are more likely to leave a negative review if it takes too long to receive a reply. This is one of the reasons Bol.com imposes response time demands on partners. Even clients who initially have a complaint can become satisfied customers through excellent customer service.

Ensure a Great Customer Experience

Bol.com handles many aspects, especially if you use Delivery by Bol.com. However, there's more to a great customer experience than just fast shipping. Do you have an imported product with a translated manual? Make sure this translation is top-notch and leaves no room for doubt. Or does your product have a built-in battery with a protective film that needs removal? Mention such details in your product description on Bol. Generally, it’s better to provide too much information in your description than too little.

Don't Oversell Your Product

If your product isn't unique or exceptional, don't misinform your customers about its benefits in an attempt to boost conversion. Disappointed customers are more likely to write a negative review. For instance, if you’re selling a simple kitchen scissor, a drying rack, or placemats, describe the real features of your product honestly. A clear product description without exaggerated or fictional features leads to much less customer disappointment.

Follow Up with Satisfied Customers

Identify satisfied customers during customer service delivery. Then, politely and without obligation, ask if they'd be willing to share their honest feedback in the form of a product review, possibly with a link to the review page.