Buying Bol reviews: Does it make sense?

Reviews are invaluable for sellers on platforms like Bol.com. Reviews act as a form of social proof, helping potential customers build trust in products and brands. Numerous studies show that a significant portion of customers consult reviews before making a purchase, and products with a higher number of positive reviews generally have higher conversion rates. Especially on Bol, having a sufficient number of reviews is important, as Bol gives preference in search results to products with a high review score. Additionally, customers can easily compare products and are more likely to click on a product with reviews than on one without.

Since reviews have such a significant impact on your sales, the temptation to manipulate the system by buying or writing your own reviews can be great. But does it actually help to buy reviews for your Bol products, and is it even allowed?

Can you buy reviews for Bol?

Bol has a clear policy regarding reviews: buying product reviews is not allowed and can lead to sanctions, including the removal of the relevant reviews and the deduction of policy points, which can eventually lead to the closure of your sales account. Bol actively takes steps to penalize violators. New product reviews are checked manually and with automatic detection tools. After your sales account is closed, you cannot simply open a new account and start fresh. Buying reviews is, therefore, a huge risk that can harm your business operations in the long term.

How do you get more reviews on Bol?

Fortunately, there are also legitimate ways to gather more reviews on Bol. You are allowed to ask for a review from Bol, provided this does not lead to an extra contact or email moment with the customer (link to Bol policy). This means you can ask your customer for a review as long as you have included the order invoice with the request. Bol does not view sending an invoice as an extra contact moment. With Sellerly, you easily comply with these requirements. Using Sellery’s tool to gather more reviews on Bol, each customer receives a review request via email in your own branding, including an attached invoice. With this method, you can receive up to 700% more reviews on your products.

In addition to using a tool to collect reviews, it is also important to ensure a positive customer experience. Customers with a negative experience are more likely to write a review, so it's important to prevent this. Ensure a smooth shipping process, provide quick and friendly customer service, and do not exaggerate your product description. Read more in our article on getting more 5-star reviews.

Conclusion

Reviews on Bol have a massive impact on your conversion rates. As a seller, it's logical to want to gather as many reviews for your products as possible. However, do this only in a legitimate way, within Bol's policy, and never buy reviews. Buying Bol reviews is prohibited and can result in your Bol account being closed. Instead, try a tool like Sellerly for more authentic reviews on your Bol products without the risk of policy violations.

Matthijs from SellerlyAs a seasoned marketer with 10+ years of experience on marketplaces, Matthijs enjoys writing about everything related to e-commerce, marketplace strategies, and conversion optimization.Other articles