How to rank better on Bol.com?

How to Rank Better on Bol.com?

Improving your position in the search results on Bol.com requires a combination of optimizing your product page, using the right search terms, advertising, and complying with the platform's guidelines. There are several strategies to increase your visibility and score better in the search results, but the following basic principles ensure you'll perform better no matter what.

Use the Right Keywords in Your Title and Description

Users on Bol.com find your product by searching for keywords. If you use the right keywords in your title and description, you'll be found more easily. You can find the right keywords for your product by conducting thorough keyword research. You can use Bol.com's own tool for this: the Bol.com Search Trend Analysis. With the search trend analysis, you find keywords that are currently popular, but you can also use the tool to discover important keywords for your product. Which keywords you should use for a product may seem obvious, but often you'll find various words or combinations in the search trends analysis that you wouldn't have thought of or included in your text yourself. Moreover, the data comes directly from Bol.com itself, so you know it's accurate. Therefore, always use the search trends analysis to determine which keywords to use for your titles and descriptions. It's important not to stuff your title or description with as many keywords as possible. Instead, focus on the most important keywords with the highest search volume. Some sellers stuff their titles with as many keywords as possible, like in the example below: Bol.com can better understand what product you're offering and you're likely to perform poorly on all used keywords. Also, this goes against Bol.com's guidelines.

Quality Product Images and Detailed Descriptions

Good images and detailed product descriptions are crucial to give potential customers a clear picture of your products. Make sure the first product image is of high quality and has a white background. A clear first product image ensures more customers click on your product. A well-thought-out product description then ensures many of these people make a purchase. These two actions ensure Bol.com shows your product higher in the search results. Ultimately, Bol.com, just like you, looks for products that sell as much as possible. If your product converts well, you are naturally rewarded with a better ranking.

Gather Reviews

Reviews have a significant impact on your position on Bol.com. Encourage customers to leave reviews by offering excellent customer service, delivering products on time, and ensuring high quality. You can also use a tool like Sellerly to automatically gather reviews on Bol.com. By using a tool, you collect up to 7 times more reviews than other sellers and stay a step ahead of your competition.

Competitive Pricing and Participating in Promotions

Customers on Bol.com are price-conscious, and Bol.com likes to have the best prices in the market to maintain their own position. As you may have noticed, competitive pricing is encouraged in various ways. Therefore, set a price and regularly adjust your pricing strategy to remain competitive. Also, consider participating in Bol.com’s promotions or setting up your own promotion. The impulse for your conversion ratio and the number of sales ensures you rise in the organic search results, which will yield even more sales in the long term.

Make Use of Sponsored Products

Bol.com offers advertising opportunities to increase the visibility of your products. Although you can grow significantly with Sponsored Products, because you can secure a first or second position in the search results, it's often seen as a double-edged sword: you can sell much more, but you also suddenly have to pay for clicks you would normally get for free. Therefore, determine per product if your margins allow before you start advertising. Once you start with Sponsored Products, make sure to monitor performance and optimize your campaigns in a timely manner.

Optimize Product Availability and Delivery

Bol.com values sellers who consistently meet customer demand. Ensure your stock levels are well-managed to prevent shortages and optimize your delivery process. Bol.com prefers that you use Fulfilment by Bol.com (FBB) for all your products because it earns them extra and guarantees a fast delivery time to the customer. If your margins allow and the service is better than your current shipping partner, switching to FBB could be a consideration to perform better in the search results.

Stay Updated on Policy and Updates

Bol.com periodically updates policies for sellers and the platform guidelines. Stay informed of these changes to ensure compliance and maintain a healthy seller account. Adhering to Bol.com's standards not only helps avoid potential issues but can also contribute to better rankings for your products. Bol, for example, often updates optional product information to help customers find your products better. If you don't fill in these extra fields, your product may be poorly discoverable. Following the policy also results in a higher partner score, which contributes to a better position in the search results.