How do you increase your conversion on Bol.com?
Are your Bol.com products getting enough visitors but your conversion rate remains low? There can be various reasons behind this.
Matthijs from Sellerly
Date
Jan 3, 2024
Low Conversion on Bol
Do you get enough visitors to your Bol.com products but find your conversion rate is still low? There can be several underlying reasons for this. Whatever the reason, it is a huge waste of potential. You've managed to get the visitor to your product page, but once there, something goes wrong. Read on to discover how to turn your visitor into a customer.
Better Images
Your product images are the very first thing a potential customer looks at. Often, it’s the only thing they look at: especially in the Bol.com app, the product description is almost hidden. Your most powerful weapon in the battle for a purchase is using the right product photos. Beyond a clear initial photo, it's vital to eliminate all possible questions and doubts with your remaining images. Explain your product as best as possible using simple infographics, show all sides of your product, and highlight the key benefits. Curious about which images convert best? Also check out our article on the best photos for your Bol.com products.
Answer All Questions in Your Content
A good product description not only lists the benefits of a product but also answers all potential customer questions. You can integrate the answers to frequently asked questions into your text or bullet points, or actually type out FAQs in your description.
For example, take a seller of plastic water bottles. This may sound like a simple product, but potential customers may have dozens of questions such as:
Is the bottle safe? (e.g., BPA-free plastic, non-toxic)Is the bottle suitable for carbonated drinks?Is the bottle dishwasher safe?Is the bottle leak-proof?Is this bottle suitable for children?
You can also use your product photos to clear up any confusion about your product. For instance, show how your product is used, or create a clear manual in the form of pictures.
Set the Right Price
The right price has a huge impact on your conversion. Customers are very price-conscious and Bol offers many features for customers to compare different products. But what is the right price? Determine a competitive price based on a competition analysis on Bol and Google Shopping and check your pricing at least every two weeks. Depending on your product category, there will always be newcomers with extremely low prices. On the other hand, if your product is priced so low that customers don’t trust it, a higher price can sometimes lead to higher conversions.
More Reviews
Reviews have a huge impact on your conversion. Do you have few reviews or a low review score? Then it might be a good idea to use a tool like Sellerly to gather more reviews. With software to automatically collect reviews for Bol.com, you can receive up to 7x more reviews.
Wrong Keywords
Using the right, relevant keywords naturally results in higher conversion. Do you have lots of broad keywords in your title or description for maximum visibility? Then make sure these keywords are truly relevant to your product. If customers end up on a product page and the actual product isn't what they expected, they quickly move on. Having lots of visitors is useless if they don’t convert to a purchase.
