What sells well on Bol.com?

What sells well on Bol.com?

Finding high-selling products, also known as winning products, is something that many new Bol.com sellers focus on. Whether products sell well depends on dozens of factors, including marketing, trends, and brand recognition in the Dutch market. From everyday items to highly specific products: there are countless products generating tens of thousands of euros in revenue per month on Bol.

How do I find high-selling products?

Bol.com's search trends can provide a good insight into which products sell well. In addition, there are also so-called product research tools available in the market. These tools promise to provide data on the revenue of a specific product on Bol.com. With these tools, you can often see if a product is on an upward or downward trend. A strategy often used by new sellers is to replicate products that are trending upward to offer them themselves on Bol.com. In this way, they try to capitalize on an upward trend. However, you are often not the only seller attempting this, making it difficult to gain a competitive edge.

Which products always sell well on Bol.com?

There are a number of products and product categories on Bol.com where consistent demand has been visible for years:

• Phone cases

• Charging cables

• Kitchen utensils and gadgets

• Fitness equipment (resistance bands, yoga mats)

• Notebooks, planners, and calendars

• Camping gear

• Board games and puzzles

• Pet supplies

Source: Bol.com search trends analysis

You may think these categories are completely saturated and it's challenging to persuade customers to switch to your (new) brand or product. However, the reality is that customers choose a product that best fits their needs, is reasonably priced, and has the best reviews. To kickstart your venture, you can gather reviews using an automatic review tool such as Sellerly.

Creating your own successful products

Of course, you can also create successful products yourself by combining good marketing, strong content optimization, and Bol-sponsored products. You can, for example, add value to standard products by making small adjustments or providing better packaging. In virtually every market, there is room for additional competition. Not sure where to start? Try reading the negative reviews of successful products to see what you could potentially improve.