Which images convert best on Bol.com?

The Best Product Images for Bol Products

Product images are the first (and often the only) thing your customer sees about your product. The right photos for your Bol products can have a huge impact on your conversion. Which images lead to the highest conversion depends on the product category, but there are some best practices that yield better results in every category.

Images to Avoid on Bol

Firstly, there are some common mistakes you want to avoid. Photos without a white background or on a white table without proper editing go against Bol guidelines and also come across as amateurish. If you struggle with taking good product photos and can't handle Photoshop or other apps to edit photos, there are various websites and apps that can automatically remove the background of a photo.

Which Images Convert Well on Bol?

Many customers only scroll through your product images and don't read the description, or only do so hastily. Therefore, for good conversion, it's important to have your photos in tip-top shape. Sometimes, a fantastic Bol product photo can really say more than a thousand words. The examples below perform well in virtually all product categories:

Infographics

A product image with extra icons and brief info allows you to add extra benefits or explanations that you normally only have in your product description. Use your brand color and own font so that the photo aligns with your branding and ensure you don't use too much text: after all, it should still be a photo.

Infographic-style images present information about your product in a visual, easier-to-understand way, making it easier for customers to quickly see important details. Complex information or product specifications can be simplified and made more understandable through infographics. A product image for Bol in infographic style doesn't have to be difficult: a simple product image with extra icons and text on the side makes a world of difference, as you can see in the example below:

Try to maintain a consistent style in your infographic product image by using your brand color and own font. Also, don't use too much text: the goal is to convey your product information in an accessible and easily digestible manner.

Lifestyle Photos

Product images where your customer sees how the product is used are important in many product categories. Customers can see how a piece of clothing fits, how a piece of furniture looks in a living room, or how a gadget is used in a real environment. By showing your products in a real situation, you give your customers a better insight into the practical application and benefits of your product.

If you have a clear product-market fit (for example, a phone for seniors), these photos can also ensure that your conversion increases because your visitors can identify better with your product.

You can try to take photos yourself or hire a specialized agency if you have the budget for it. These kinds of photos often require a slightly larger investment, but the increase in conversion ensures that you quickly recoup this.

Photos from All Angles

Showing all angles literally gives visitors a better view. Photos from all angles ensure that customers can better understand the features, dimensions, and overall appearance. Lack of information or unclear product images can lead to uncertainty among potential buyers, causing them to possibly look further and end up with your competitor, who may have indeed taken a photo of the back of the refrigerator. In general, it's better to upload one photo too many than one too few.

How Many Photos Should You Use on Bol?

In many cases, the more images, the better. Products on Bol with only one or two photos almost always convert worse. Customers are looking for (visual) information about a product, and a single photo likely doesn't answer all potential visitor questions. In virtually all categories, we recommend uploading at least 5 to 7 images.

Do’s and Don’ts